February 26, 2006

The Art of the Start

I've read more than a few books about entrepreneurship over the years. Frankly, I can't remember any of them, though in the absence of anything else I'm sure they're worth the read. A few days ago, a well-known Israeli entrepreneur loaned me his autographed copy (no, it doesn't say anything about kissing or licking) of The Art of the Start by Guy Kawasaki (my own copy is on its way from Amazon). This is a book any aspiring entrepreneur should read. First of all, it's slim (as Guy says, entrepreneurs don't have much time to sit around and read), but most of all, it's right. I can't say I was nodding vigorously throughout the book - I was literally jumping out of my seat with excitement, I was so eager to get to work on his recommendations! My most common reaction was, "I can do that!" - mixed in with a non-trivial number of uh-oh's.

My biggest problem is also my major asset: Domicel, the Infinite PC, is a disruptive technology. Which means that it has no existing market, no competitors, nothing by which an investor can "objectively gauge" the value of the product - as if that's ever possible! But investors like to have their preconceptions confirmed by "analysis". Domicel is like the World Wide Web, email, or the PC. Nobody knew they wanted these things until  they became popular, it's only in hindsight that we consider them indispensable. It takes a special kind of investor to back such a project. If anyone knows of one, please contact me.

Posted by David Boxenhorn at February 26, 2006 11:13 AM | TrackBacks
Comments & Trackbacks

Nobody knew they wanted these things until they became popular, it's only in hindsight that we consider them indispensable.

So the real trick is showing people why they need it. If you can do that you'll find the money. Not very profound, but it works.

Posted by: Jack at March 1, 2006 05:09 PM Permalink

Yes, if.

Posted by: David Boxenhorn at March 1, 2006 05:59 PM Permalink

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